Youth brand american apparel has once again fuelled a backlash after using the devastating effects of hurricane sandy as a marketing tool to promote a sale of its products. American apparel's hurricane sandy sale hurricane sandy, the most destructive tropical cyclone of the 2012 atlantic hurricane season, swept across the northeastern part of the united states in october, 2012. Oh that's right you did all of this (the hurricane sandy sale) to keep your doors open so you could sell more merchandise and keep your employees employed otherwise you would have to lay them off. The perfect time to offer a sale to customers is, of course, in the middle of a hurricane, right late monday night, as much of the eastern us seaboard was being pelted by the winds, rain and. The controversy: on monday, just as hurricane sandy was about to make landfall in the northeast, most residents were preparing for the worst but apparently, american apparel hoped they'd take the.
american apparel's hurricane sandy sale introduction in 2012 a tragedy hurricane sandy made landfall in east coast of united states it token 50 lives in us and made 8 million people were without power. Last night, before hurricane sandy hit and devastated the north east and mid-atlantic regions, american apparel sent out an email blast to promote a special sale available to customers in states. American apparel's hurricane sandy sale introduction in 2012 a tragedy hurricane sandy made landfall in east coast of united states it token 50 lives in us and made 8 million people were without power. American apparel is under fire for advertising a 36-hour hurricane sandy sale just before and during the time the destructive superstorm was battering the east coast.
Twitter's reaction to american apparel's hurricane sandy sale has been overwhelmingly negative: as if sexualized ads and harassment lawsuits weren't enough for a boycott, @ americanapparel sent out a hurricane sandy sale mail ugh. American apparel launched a hurricane sandy sale for states affected by the hurricane in case they were bored read more on zuberrants tasteless advertising by american apparel trying to get social media attention by abusing hurricane sandy for their own ends. American apparel is getting backlash after it offered 20 per cent off merchandise in the name of hurricane sandy the retailer, which has had its share of controversies, emailed customers. American apparel is getting backlash after it offered 20 percent off merchandise in the name of hurricane sandy the retailer, which has had its share of controversies, emailed customers yesterday.
American apparel is in hot water over its ad touting a hurricane sandy sale the retailer sent an email blast to customers monday night offering a 20 percent discount for the next 36 hours in case you're bored during the storm the ad then featured a map that highlighted the. Seems pretty benign to me, but a whole bunch of online yentas are up in arms over the supposed insensitivity of the la-based retailer, which sent out emails to shoppers in connecticut, delaware, massachusetts, north carolina, new jersey, ny, pennsylvania, virginia and maryland that offered 20. While most of the east coast was hunkered down on monday night for hurricane sandy, the folks at american apparel decided to turn lemons into lemonade -- or, you know, a major controversy. That's the only explanation we can come up with for the la-based retailer's spectacularly misjudged decision to tie a promotional offer to a hurricane yep, the company emailed customers monday. American apparel might adhere to a made in usa business model, but the company forgot some intrinsic american values when hurricane sandy hit the east coast on monday.
It's not often i have cause to quote this person but in this particular article in this particular context, something this person said (and in fact wrote a book with the same title) seems quite. 4002 presentation case study: american apparel's sandy sale fail rachel blanks, heather schiraldi and sierra winston american apparel is a clothing manufacturer, distributor, and retailer in the united states. American apparel is a clothing manufacturer distributor, and retailer in the united states it is a vertically integrated clothing manufacturer, wholesaler and retailer that also perform it's own design, advertising and marketing.
In an attempt to drum up sales during hurricane sandy, american apparel sent out an email to customers monday night offering a 20% discount off its entire site for 36 hours the superstorm barreled across the northeast, leaving many without power and as many as 50 people dead. An american apparel ad for a hurricane sandy sale has sparked backlash from the twittersphere the clothing retailer sent out an email blast monday night, offering 20% off to customers for the. American apparel is having a hurricane sandy sale while people's homes were getting destroyed, millions sat in their houses powerless, and fires ripped through towns like breezy point, american apparel decided to capitalize on the storm and promote a sale. American apparel is dealing with the aftermath of a pr disaster today after screenshots of their hurricane sandy sale email made the rounds on twitter fbcdn several people living in states hard.
The company emailed customers monday night to offer them 20 percent off everything for the next 36 hours though only if they were in one of the nine eastern states expected to be hit hardest by. The company made another dubious promotional decision yesterday by advertising a 20% off hurricane sandy sale for email subscribers living in areas affected by the storm.